Most small business sites are rented. Yours won't be.
Template platforms make it easy to start and expensive to stay. Here is the same website, two ways.
Template platformSiltstone Studio
Who owns the siteThe platform. Stop paying and it goes offline.You. The domain is in your name and the code is yours.
Monthly cost to stay onlineAbout $33 a month, every month.$10 a month plus tax, or included in the Care Plan.
Who builds itYou, on evenings and weekends, from a template.Me, from scratch, at a fixed price agreed up front.
Speed on a phoneHeavy templates and add-ons that load slowly.Hand built, with nothing extra to load.
When something breaksA help center and a support ticket.Me. I reply within 2 business days.
If you leaveStart over. The site cannot come with you.Take your code and host it anywhere.
02 / What You Get
Three things most web guys will not give you.
01
You own the domain and the code
Your domain is in your name from day one. The code is yours once the final payment clears, with a copy sent within five business days of launch. Want the full repository? I transfer it to any account you name within ten business days.
02
Ten dollars, not a platform tax
No platform fee and no software subscription. Keeping your site online is $10 a month plus tax, or included in the Care Plan with me watching it. A template platform charges about $33 a month to rent you your own website. Your domain renews at $11 to $19 a year.
03
You can edit it yourself
Change prices, hours, photos or testimonials without calling me. Marble and Granite builds can include an editor at no extra cost: log in, make the change, save, and it is live in about two minutes. If you would rather never touch it, that works too.
03 / Process
How a project actually runs, from the first call to the handoff.
Seven steps, one layer at a time. Pick any step to see exactly what happens.
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04
05
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07
Layer 01 of 07
Step 01 of 07Reply within 2 business days
Qualify
A quick exchange to see if I am the right fit.
Send the form or call. I reply within 2 business days.
What your business does and who it serves
Whether you have a site now, and what is wrong with it
Which package fits: Slate, Marble or Granite
When you want to start
If I am not the right fit, I tell you instead of quoting you
Step 02 of 0730 minutes
Discover
A 30-minute call about what the site has to do.
By phone or Google Meet, on a weekday evening. You talk, I take notes.
Who your customers are and what they look for
What visitors should do: call, book, buy or visit
Pages and content you already have
Features: booking, a store, an editor
Your domain and current hosting
Step 03 of 07By email after the call
Propose
Scope, price and timeline in writing.
One email with everything, then an agreement to sign online.
Your package and what each page will cover
A fixed price, plus any add-ons, quoted in writing
A target timeline
An invoice for the 50% deposit, by card or bank transfer
Nothing starts until the deposit clears
Step 04 of 07Up to 14 days
Collect
One checklist with everything I need.
You get a private upload link and 14 days to send it all.
Your logo and photos
The text for each page, or notes I can shape
Hours, prices and service area
Access by invitation, never your passwords
Your timeline starts once everything is in
Step 05 of 07Target 1 to 4 weeks, by package
Build
A private preview you can click through.
Built from scratch and tested on phones and desktops.
A private preview link while it comes together
You review each preview within 7 days
Two rounds of revisions, each sent as one list
Final approval in writing before launch
Step 06 of 07One weekday morning
Launch
Your new site goes live without downtime.
Domain cutover on a weekday morning.
The final 50% is invoiced before launch
Your old site stays up until the new one is verified live
Search setup and sitemap, if you want them
Step 07 of 07Code within 5 business days
Hand Off
A guide, a walkthrough and your code.
Everything you need to own and run your site.
A written guide to your site and accounts
A live walkthrough on Google Meet
A copy of your code within 5 business days of launch
30 days of fixes included
Then your Care Plan, Hosting only, or take it with you, as chosen when you signed
Fixed price for a defined scope. Not hourly, because you should not pay more just because I am slow. Anything you add outside the agreed scope is $75 an hour, one-hour minimum, and I quote it in writing before I start.
Landing page
Slate
Slate splits into one flat slab with a clean face.One page, one goal, built clean from the start.
Add-ons can extend the target · 50% to start, 50% before launch · The deposit is non-refundable, except any unearned part if I end the project · Texas sales tax applies
After Launch
Thirty days of fixes are included either way.
If something I built does not work as described in your agreement, I fix it free for 30 days after launch. You choose one when you sign, and it starts after those 30 days. You can cancel a monthly plan with 30 days' written notice.
Recommended
Care Plan
$75/month plus tax
For owners who would rather not think about the website at all.
Uptime monitoring, with alerts sent to me
Software and security updates
Monthly backup check
Up to 30 minutes of content edits each month, unused time does not roll over
Annual speed and search review
Reply within 2 business days
A quiet month means it is working. What you are paying for is that when something does go wrong, the person who picks up already knows your site.
Hosting only
$10/month plus tax
For owners who are comfortable keeping an eye on it themselves.
Your site stays online on my hosting
You make your own changes in the editor, if your site has one
No monitoring, no updates, no backups
Anything you want done is $75 an hour, one hour minimum
Quoted in writing before I start, scheduled as my week allows
Reply within 2 business days
Costs less right up until something needs doing. A reasonable choice if you are comfortable keeping an eye on it yourself.
Take it with you
$0
For owners who already have a host, or want one of their own.
A copy of your code within five business days of launch, and the full repository transferred to any account you name
Handover by day 30 after launch, with a fresh copy of your code
Hosting stays free until your new host is live or 30 days after handover, whichever comes first, and never more than 60 days after launch
Your domain is already in your name, so there is nothing to hand back
You host it wherever you like, at your own cost
Nothing to cancel and nothing to pay. After day 30, any help is quoted hourly.
06 / Estimate
Build your own quote in about twenty seconds.
An honest price, not a sales trap. Send it over and I will confirm the real number after we talk.
Your total
$1,500
plus custom features from $400 each, quoted after we talk
Plus Texas sales tax.
A five page rebuild with content migrated from your current site.
Siltstone forms when particles too small to see settle into layers and compact, over a long time, into something solid enough to build on. Nothing about that process is fast. All of it is deliberate.
Most websites do not fail because they look bad. They fail because nobody decided what they were for.
Hi, I’m Ricky, founder of Siltstone Studio. I spent years as a data analyst, which mostly meant taking something messy and finding the structure hiding inside it. A website turned out to be the same problem in different clothes. Decide what matters, cut everything else, and make the thing that is left impossible to misunderstand.
I take one or two projects at a time, here in Texas. You get me on the phone, not a ticket number. And if you do not need what I am selling, I will tell you that instead of quoting you.
08 / Questions
Before you ask.
The questions every owner asks on the first call, answered here so the call can be about your business.
01Do I own my website?
Yes. Your domain is registered in your name from day one and stays in your name. The code is yours once the final payment clears, and you get a copy of it within five business days of launch.
02How long does a build take?
Targets are 1 to 2 weeks for Slate, 2 to 3 weeks for Marble, and 3 to 4 weeks for Granite. Add-ons like a store or a custom feature can extend that, and I tell you by how much before we start.
03What do you need from me to start?
A signed agreement, the deposit, and one checklist: your photos, your text, your logo, and access to anything we connect, shared by invitation. You never send me a password.
04Can I update the site myself?
Yes, if you want to. Marble and Granite can include a simple editor at no extra cost for prices, hours, photos and testimonials. Save a change and it is live in about two minutes. If you would rather never touch it, that works too.
05How do payments work?
Half to start and half before launch, both by invoice. You can pay by card or bank transfer. Texas sales tax applies where required.
06What happens after launch?
Thirty days of fixes are included. You choose what happens after that when you sign: a Care Plan at $75 a month plus tax, Hosting only at $10 a month plus tax, or take the site with you at no charge.
07What if I want to move my site somewhere else later?
You can. I transfer the full repository to any account you name within ten business days of asking, and your domain is already yours. Nothing is held back.
08Do you work with businesses outside Texas?
Yes. Everything runs by email, phone or Google Meet, so location does not matter.
09Do you write the words on my site?
Every build includes structure and copy guidance. Writing the copy itself is not included unless we agree to it up front, in which case it is quoted in your agreement.
10Do you design logos?
Yes. A new logo is a $150 add-on, delivered with color and file versions for web and print. If you already have one, cleaning it up to fit your new site is included with every build at no charge.